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COOKIE
POLICY

A LEGAL DISCLAIMER

Cookie Policy

  1. Introduction

  • This Cookie Policy explains how Trac Optics INC (“we”, “us”, “our”) uses cookies and similar tracking technologies on https://tracoptics.ca (the “Site”) and in our services. This policy describes what cookies are, how we use them, how you can control them, and the choices available to you.

  1. What are cookies and similar technologies?

  • Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit websites. Similar technologies include web beacons, pixels, local storage, and device identifiers. Cookies store information such as preferences, session identifiers, and analytics data.

  1. Why we use cookies

  • We use cookies to:

    • Enable core Site functionality (session management, secure areas).

    • Remember preferences and settings (language, currency).

    • Process transactions and administer orders and accounts.

    • Analyze Site usage and performance (analytics and error tracking).

    • Personalize content and product recommendations.

    • Deliver and measure advertising and marketing (including cross‑device and third‑party advertising).

    • Detect and prevent fraud and ensure security.

  1. Types of cookies we use

  • Essential / Strictly Necessary Cookies

    • Purpose: Required for the Site to function (checkout, account login, security).

    • Examples: session_id, csrf_token.

    • Retention: session or short-term.

  • Performance & Analytics Cookies

    • Purpose: Collect anonymous information about Site usage to improve performance.

    • Examples: _ga, _gid, analytics cookies from Google Analytics, Matomo.

    • Retention: typically 24 hours to 2 years (specify per cookie).

  • Functionality Cookies

    • Purpose: Remember choices you make (language, region, currency) to provide enhanced features.

    • Examples: language_pref, currency_pref.

    • Retention: medium-term (e.g., 30 days to 1 year).

  • Advertising, Targeting & Social Media Cookies

    • Purpose: Deliver relevant ads, measure ad performance, enable social sharing, and build profiles for targeted advertising.

    • Examples: facebook_pixel, _fbp, ads_id, doubleclick.net cookies.

    • Retention: varies by provider; often several months to 2 years.

  • Unclassified / Other

    • Purpose: Cookies we are in the process of classifying.

       

  1. First‑party vs Third‑party cookies

  • First‑party cookies: Set directly by our Site and used for core functionality and preferences.

  • Third‑party cookies: Set by third parties (analytics providers, advertising networks, social platforms). We do not control third‑party cookie practices; review their privacy/cookie policies for details.

  1. Legal basis for processing (where applicable)

  • Where privacy laws require a legal basis (e.g., GDPR), we rely on:

    • Consent for non-essential cookies (analytics, advertising).

    • Legitimate interests for certain analytics and fraud prevention functions (subject to balancing tests).

    • Contractual necessity for essential cookies used to fulfill orders and provide services.

  1. Consent and how we obtain it

  • On first visit, we present a cookie banner/popup explaining cookie use and providing a cookie preference tool. You can accept all cookies, reject non‑essential cookies, or manage specific categories.

  • You may withdraw or modify consent at any time via the cookie preference tool, browser settings, or by contacting us (see Contact section). Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

  1. How to manage and disable cookies

  • Browser controls: Most browsers allow you to block or delete cookies via settings (e.g., Chrome, Safari, Firefox, Edge). Blocking cookies may affect Site functionality.

  • Device controls: Mobile devices have settings to manage cookies and tracking.

  • Opt-outs for analytics and advertising:

    • Google Analytics: opt-out via Google Analytics Opt-out Browser Add-on.

    • Advertising networks: opt-out via the Digital Advertising Alliance (DAA), Network Advertising Initiative (NAI), European Interactive Digital Advertising Alliance (EDAA), or your local ad choices tools.

  • To delete cookies already stored, clear your browser cache/cookies—consult your browser’s help pages.

  • If you prefer, you can set your cookie preferences in our cookie preference center on the Site or contact us to request assistance.

  1. Consequences of disabling cookies

  • Disabling or blocking non‑essential cookies may prevent certain features from functioning properly (personalization, saved carts, some checkout flows) and may lead to a less tailored browsing experience.

  1. Cross‑device and cross‑site tracking

  • We and our third‑party partners may combine information collected from cookies and other identifiers across devices and sites to provide personalized advertising and analytics. Where required by law, we obtain consent for such cross‑device processing.

  1. Children

  • Our Site is not directed to children under 13. We do not knowingly use cookies to collect personal data from children. If you believe we have collected such data, contact us to request deletion.

  1. International transfers

  • Data collected via cookies may be transferred to and processed in countries outside your jurisdiction, including the United States. When transferring personal data, we implement appropriate safeguards (e.g., standard contractual clauses) where required.

  1. Third‑party service providers (examples)

  • We use third‑party providers for analytics, advertising, payment processing, shipping, and customer support. Common providers include Google Analytics, Facebook/Meta, Google Ads, Stripe/PayPal (for payment processing), and third‑party fulfillment partners. These providers may set cookies and operate under their own policies.

  1. Changes to this Cookie Policy

  • We may update this Cookie Policy to reflect changes in technology, legal requirements, or Site functionality. Material changes will be posted on the Site with an updated effective date. Continued use after changes constitutes acceptance of the updated policy where permitted by law.

  1. Cookie table (example)

  • Provide a specific cookie list used by your Site, including:

    • Cookie name | Provider | Purpose | Type (first/third) | Retention

    • e.g. _ga | Google Analytics | Distinguish users | Third‑party | 2 years

       

  1. Relevant privacy rights and regulations

  • Depending on your location, you may have rights under applicable laws (e.g., GDPR right to withdraw consent, access, deletion; CCPA right to opt out of sale/sharing of personal information).

  1. Contact us

  • For questions about this Cookie Policy, to exercise cookie-related rights, or to request deletion or changes: Trac Optics INC. 4990 Schubert rd, Spallumcheen BC, CA. tracoptics@gmail.com. 250 803 3345

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